The branding project for Taco Tamix in LA includes a logo and 3 magazine spreads that use a designated color palette of olive green, light yellow, and coral, paired with vibrant photographs. The magazine spreads tell a narrative about the role of street tacos in the LA lifestyle, particularly as a symbol of after-party or hangover cravings. Often found outside nightclubs or parties, street tacos are celebrated as both a delicious snack and a quintessential part of the city’s vibrant nightlife culture. The project highlights how these tacos have become more than just food, embodying the energy and essence of late-night social scenes in LA.