마당
:
마당 :
MADANG MALL: 마당몰
LOGO
The branding project for Madang Mall (마당몰), located in Koreatown, LA, centers around a logo that encapsulates the cultural significance of the word "마당," which symbolizes gatherings in traditional Korean culture. The design draws inspiration from the windows of traditional Korean architecture, with the logo featuring multiple contour lines within two squares. The use of light brown and white as the color palette reflects the minimalist aesthetic of traditional Korean housing, creating a subtle yet elegant visual identity that connects the mall to its cultural roots while maintaining a modern, clean look.
POSTER
The poster for Madang Mall visually conveys the mall’s identity and offerings through a minimal yet impactful design. Using the same color palette and logo, the poster features the phrase "eat+shop=gather" to highlight the mall’s blend of shopping and dining experiences. A large light brown rectangle contains a white circle at its center, symbolizing the expansive courtyard in the heart of the mall. Inside the circle, simple illustrations of food items represent the various menu options available at the mall’s restaurants and cafes, reinforcing the sense of gathering around food and community.
BROCHURE
FRONT
BACK
The brochure for Madang Mall is divided into 8 sections, with 4 on each side, offering a detailed yet compact overview of the mall. The floor plan is presented with symbolic illustrations of each floor, giving a clear and visually engaging representation of the space. The logo is used as a pattern throughout, adding consistency and reinforcing the brand identity. Each section also briefly explains the mall’s concept, incorporating a traditional Korean perspective of gathering, emphasizing how the mall serves as a modern space that honors cultural values of community and connection.